Women make up the majority of graduates entering law, accountancy and finance. A fraction reach the top. The drop happens at exactly the age childcare pressure peaks. This is not a talent problem. It is an infrastructure problem. And it is solvable.
No pitch. No pressure. We listen first.
öogo · Your Village in Your Hands™
Everything in the modern economy became simple. You can order dinner in minutes. Book a flight in seconds. But childcare — one of the most critical systems in society — is still fragmented, manual and stressful. Not because parents aren't trying hard enough. Because nobody built the infrastructure.
curveball childcare days per working parent, per year — every year, without exception. New UCL research confirms children in their first year of nursery are ill for an average of 10 days per month. The Calpol and Cuddles days are coming for every parent on your team.
— UCL research, 2024/2025
Childcare is not a lifestyle benefit. It is productivity infrastructure. Every company with a workforce has a childcare problem. Most just haven't named it yet.
You do not wait for someone to get sick before you offer health insurance. You pay for it all the time so it is there when it is needed. Childcare works the same way. The question is not whether your people will need it. They will. The question is whether they are prepared.
Three organisations. Three sectors. One consistent result: the organisations that invest in öogo keep investing in öogo — and their people keep talking about it.
"I want you to start thinking of childcare like health insurance — we pay for it all the time so it is there when we need it."
— Site lead at a leading global technology company, to their own Head of Benefits
65% of searches on the öogo platform are for regular, day-to-day childcare. That is where we start. The complete solution covers every stage of the working parent journey — from the first day back at work to the last school run, and everything in between.
Traditional back-up care providers are reactive — they send strangers to your employees' homes in a crisis. öogo builds relationships before the crisis. Every Minder is vetted, matched and known to the family before they are ever needed in an emergency. That is the difference between a service and infrastructure.
You have been asked to solve childcare by people who outrank you. You have looked at the market and found solutions that are either too transactional, too limited, or impossible to implement. öogo is different — enterprise-ready, technically due-diligenced, and already working inside Ireland's leading professional services firms and technology companies.
You are losing women at mid-career — exactly the women you have invested in — to the same predictable childcare pressure, year after year. You know the pipeline to partner has a problem. You now have a structural solution that leading professional services firms in Ireland are already using.
We listen first. Tell us about your team, your challenges and your goals. We will show you exactly how öogo works for organisations like yours. No pitch. No pressure.
öogo is enterprise-ready · Global vendor approval secured · Technical due diligence passed